{"id":1305,"date":"2025-12-29T09:30:24","date_gmt":"2025-12-29T09:30:24","guid":{"rendered":"https:\/\/studioloicbisoli.fr\/pros\/?p=1305"},"modified":"2025-12-26T15:28:26","modified_gmt":"2025-12-26T15:28:26","slug":"yussimi-la-marque-de-lunettes-azureenne-nee-a-juan-les-pins","status":"publish","type":"post","link":"https:\/\/studioloicbisoli.fr\/pros\/yussimi-la-marque-de-lunettes-azureenne-nee-a-juan-les-pins\/","title":{"rendered":"YUSSIMI : la marque de lunettes azur\u00e9enne n\u00e9e \u00e0 Juan-les-Pins"},"content":{"rendered":"

Implant\u00e9e au c\u0153ur de la C\u00f4te d\u2019Azur, YUSSIMI<\/a> est une marque de lunettes ind\u00e9pendante qui incarne l\u2019\u00e9l\u00e9gance m\u00e9diterran\u00e9enne, le soleil et l\u2019art de vivre azur\u00e9en. Fond\u00e9e \u00e0 Juan-les-Pins par deux fr\u00e8res, \u00c9ric et Simon Israel, YUSSIMI s\u2019est impos\u00e9e au fil des ann\u00e9es comme une r\u00e9f\u00e9rence dans les stations baln\u00e9aires entre Juan-les-Pins et Sainte-Maxime.<\/p>\n

Une histoire familiale et une vision authentique<\/b><\/h2>\n

YUSSIMI est avant tout une aventure humaine et familiale. Cr\u00e9\u00e9e par deux fr\u00e8res passionn\u00e9s par l\u2019optique et l\u2019esth\u00e9tique, \u00c9ric et Simon Israel, la marque repose sur des valeurs fortes : proximit\u00e9, qualit\u00e9, fid\u00e9lit\u00e9 et identit\u00e9 locale. Cette vision se transmet aujourd\u2019hui \u00e0 la g\u00e9n\u00e9ration suivante, puisque la fille d\u2019\u00c9ric participe activement au d\u00e9veloppement de la marque, renfor\u00e7ant ainsi l\u2019esprit familial et la continuit\u00e9 des savoir-faire.<\/p>\n

Inspir\u00e9es par la mer, le soleil et la douceur de vivre du Sud, les lunettes YUSSIMI sont con\u00e7ues comme de v\u00e9ritables accessoires de style, \u00e0 la fois tendances et intemporels, fid\u00e8les \u00e0 l\u2019ADN azur\u00e9en de la marque.<\/p>\n

Une marque inspir\u00e9e par l\u2019art de vivre azur\u00e9en<\/b><\/h3>\n

N\u00e9e \u00e0 Juan-les-Pins, YUSSIMI s\u2019inspire naturellement de l\u2019art de vivre de la C\u00f4te d\u2019Azur. Entre mer et soleil, la marque \u00e9volue dans un univers o\u00f9 l\u2019\u00e9l\u00e9gance d\u00e9contract\u00e9e rencontre le style estival. Des plages de Juan-les-Pins aux rivages de Sainte-Maxime, en passant par Antibes et Cannes, chaque collection refl\u00e8te cette atmosph\u00e8re unique, lumineuse et intemporelle.<\/p>\n

Cette proximit\u00e9 avec le territoire permet \u00e0 YUSSIMI de rester fid\u00e8le \u00e0 ses racines, tout en proposant des lunettes au design soign\u00e9, pens\u00e9es pour accompagner aussi bien le quotidien que les moments d\u2019exception. Une marque solaire, authentique et r\u00e9solument tourn\u00e9e vers ceux qui partagent l\u2019amour du Sud.<\/p>\n

Une strat\u00e9gie de d\u00e9veloppement digital ambitieuse<\/b><\/h3>\n

Aujourd\u2019hui, YUSSIMI amorce une nouvelle \u00e9tape cl\u00e9 de son d\u00e9veloppement avec une volont\u00e9 affirm\u00e9e de renforcer sa pr\u00e9sence en ligne. La marque s\u2019appuie sur une strat\u00e9gie digitale globale articul\u00e9e autour de plusieurs axes :<\/p>\n

    \n
  • <\/b>La vente en ligne de lunettes<\/b>, afin de rendre les collections YUSSIMI accessibles partout<\/li>\n
  • <\/b>La cr\u00e9ation d\u2019une image de marque digitale forte<\/b>, fid\u00e8le \u00e0 l\u2019univers solaire et \u00e9l\u00e9gant de la C\u00f4te d\u2019Azur<\/li>\n
  • <\/b>L\u2019animation r\u00e9guli\u00e8re des supports de communication<\/b> : site internet, r\u00e9seaux sociaux et contenus visuels<\/li>\n
  • <\/b>La mise en valeur des shootings de la nouvelle collection<\/b>, visibles aussi bien en ligne qu\u2019en grand format dans la boutique YUSSIMI, pour une exp\u00e9rience immersive et coh\u00e9rente<\/li>\n<\/ul>\n

    Cette strat\u00e9gie permet \u00e0 YUSSIMI de toucher une client\u00e8le plus large, tout en conservant l\u2019ADN azur\u00e9en, l\u2019authenticit\u00e9 et le sens du d\u00e9tail qui font l\u2019identit\u00e9 de la marque.<\/p>\n

    Une image de marque soign\u00e9e gr\u00e2ce \u00e0 des shootings r\u00e9guliers<\/b><\/h3>\n

    Afin de garantir une communication coh\u00e9rente, qualitative et en constante \u00e9volution, YUSSIMI organise deux shootings chaque ann\u00e9e, pens\u00e9s comme de v\u00e9ritables temps forts pour la marque.<\/p>\n

      \n
    • <\/b>Un shooting au printemps<\/b>, r\u00e9alis\u00e9 avec des mod\u00e8les, juste avant le lancement de la saison estivale. Ce shooting met en sc\u00e8ne les nouvelles collections dans un univers lumineux et lifestyle, fid\u00e8le \u00e0 l\u2019esprit de la C\u00f4te d\u2019Azur.<\/li>\n
    • <\/b>Un shooting en hiver<\/b>, davantage orient\u00e9 produit, avec des photos de lunettes en packshot. Ce travail pr\u00e9cis et d\u00e9taill\u00e9 met en avant les montures, les formes et les finitions, et alimente les supports e-commerce, le site internet et les catalogues.<\/li>\n<\/ul>\n

      Chaque shooting est pens\u00e9 comme une immersion dans l\u2019univers YUSSIMI : lumi\u00e8re naturelle, d\u00e9cors m\u00e9diterran\u00e9ens, \u00e9l\u00e9gance solaire et modernit\u00e9, afin de garantir une image forte, coh\u00e9rente et reconnaissable, tout au long de l\u2019ann\u00e9e.<\/p>\n

      Ma vision de photographe<\/b><\/h3>\n

      Aujourd\u2019hui, les lunettes de soleil sont devenues un v\u00e9ritable accessoire de mode. \u00c0 travers mes images pour YUSSIMI, je cherche \u00e0 montrer qu\u2019elles ne servent plus seulement \u00e0 se prot\u00e9ger du soleil, mais \u00e0 affirmer un style, une personnalit\u00e9. La lumi\u00e8re, les attitudes et l\u2019univers de la C\u00f4te d\u2019Azur permettent de donner aux montures une vraie dimension fashion, moderne et assum\u00e9e.<\/p>\n

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      \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

      Implant\u00e9e au c\u0153ur de la C\u00f4te d\u2019Azur, YUSSIMI est une marque de lunettes ind\u00e9pendante qui incarne l\u2019\u00e9l\u00e9gance m\u00e9diterran\u00e9enne, le soleil et l\u2019art de vivre azur\u00e9en. Fond\u00e9e \u00e0 Juan-les-Pins par deux fr\u00e8res, \u00c9ric et Simon Israel, YUSSIMI s\u2019est impos\u00e9e au fil des ann\u00e9es comme une r\u00e9f\u00e9rence dans les stations baln\u00e9aires entre Juan-les-Pins et Sainte-Maxime. Une histoire […]<\/p>\n","protected":false},"author":2,"featured_media":1314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photographe-professionnel-cote-d-azur"],"yoast_head":"\nYUSSIMI : la marque de lunettes azur\u00e9enne n\u00e9e \u00e0 Juan-les-Pins<\/title>\n<meta name=\"description\" content=\"YUSSIMI, la marque de lunette azur\u00e9enne, incarne l\u2019\u00e9l\u00e9gance m\u00e9diterran\u00e9enne et l\u2019art de vivre entre Juan-les-Pins et la C\u00f4te d\u2019Azur.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YUSSIMI : la marque de lunettes azur\u00e9enne n\u00e9e \u00e0 Juan-les-Pins\" \/>\n<meta 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